Wednesday, January 18, 2012

Durable Content for Branded Goods


Now that I'm part of the branded content collective at Durable Goods, is it too late to ask what exactly branded content is? Do you know? Does anyone? Yeah, I thought not.

Tell you what. Bring me your brand, I'll throw some content all up in it, and we'll see what happens. My guess? Good stuff. New stuff. Stuff from the Future.